read a little about my background and the story behind barenaked foods.
read how it all began...
I admit that I have always struggled with my weight. I guess most kids can be chubby but when I started to be bullied at school, I decided enough was enough. I made some lifestyle changes; worked hard in the gym and by the age of 19, I had six pack abs. The problem was looking good didn't always make me feel good. I had been suffering from depression and like a lot of people, I turned to comfort food when I felt low. I was back to where I started.
when I started to be bullied at school, I decided enough was enough.
what if I could find some low-calorie alternatives to the foods I loved?
For me, the hardest part about dieting is maintaining the weight loss. Unfortunately, as my mood would fluctuate, so would my weight.My downfall was always pasta! I'd stuck to a low-carb diet for ages but I was really missing noodles and spaghetti. Then I struck on an idea. What if I could find some low-calorie alternatives to the foods I loved? I searched everywhere for low-fat pasta but came up with nothing.
Surely other people must miss pasta when they're dieting too?! Then I had my 'eureka' moment – why not create a low-carb alternative to pasta myself? That's how Barenakedfoods was born! I turned my craving into a quest for creating a product which would fulfill the needs of people like me who were trying to stick to a healthy diet. Our noodles are derived from the konjac plant which is a type of yam. They are so versatile, yet they are naturally low-carb so are ideal for people who are dieting. Not only that, they're also gluten-free, sugar-free and low-calorie – perfect for people with a gluten intolerance or diabetes.
then I had my 'eureka' moment – why not create a low-carb alternative to pasta myself?
people suggested I should apply to appear on Dragons' Den.
I was delighted that I'd found a solution – especially as the noodles were delicious and very easy to use. As word spread about my products, some people I spoke to suggested I should apply to appear on Dragons' Den. So, after around eighteen months of selling my popular Barenakednoodles online, I figured more people should hear about us. However, we would need investment and most of all, professional expertise....
But my patience paid off and I was finally ready to pitch my business to Peter Jones, Duncan Bannatyne, Kelly Hoppen, Deborah Meaden and Piers Linney. At last, my big moment had arrived - although things weren't exactly going to plan....!
at last my big moment had arrived...
I was terrified that I would mess up my one big chance, letting myself and my wife down in the process. I knew I had to keep going but I started to get frustrated and in the end I had to take some time out. So I left the set. I composed myself and managed to turn it round, securing an investment from Peter Jones!
You can see how I got on by watching my pitch to the right!
Barenakednoodles are available from all Morrisons & Holland & Barrett stores nationwide or you can buy barenaked foods online on our website right now!